TED Talk superstar Simon Sinek wrote Start with Why to illustrate how the best leaders seek to inspire.
Great leaders put:
- the Why (the purpose) before
- the How (the process) or
- the What (the product)
There are two ways to influence human behavior:
The gains from manipulation are short-lived. Trust & loyalty are not built.
Inspiring others requires real purpose, a Why.
Great leaders inspire people to act. They give others a sense of purpose and belonging.
It is not logic or facts but our hopes and dreams, our hearts and our guts, that drive us to try new things.
Trust begins to emerge when we have a sense that another person or organization is driven by things other than their own self-gain.
We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.
Happy employees ensure happy customers. And happy customers ensure happy shareholders—in that order.
You don’t hire for skills, you hire for attitude. You can always teach skills.
Book: Start with Why
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